Customer Knowledge Co-Creation

Chris Lawer in hig blog Creating Positive Context has written about Capabilities Of Customer Knowledge Co-creation

He has written about the capabilities firms could develop to harness customer knowledge. He classifies these capabilities as:

  • Firm Antecedants
  • Customer Antecedants
  • Customer Knowledge Acquisition
  • Customer Information Distribution
  • Customer Knowledge Use

He has also listed down the potential benefits of the customer knowledge co-creation process.


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