Amazon Product Conversations

Amazon has started customer discussion pages for products. Thanks to Steve Rubel for pointing this out.First it was review pages, then product wikis and now this. Interesting experiments in engaing the customer and seeing how customer knowledge and communties can co-construct experiences around products that they sell. By the way, Prof.Venkat Ramaswamy of the Ross School Of Business,University Of Michigan, has been working on the idea of Co-Creation Of Experiences.Customer Communities are a key part of his framework.

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