“People can now report news items of importance from various parts of the country by sending in an SMS, MMS (CJ to 2622) or simply calling in a story, which will be verified by the editorial team at the editorial team at CNN IBN and aired in the form of Breaking News.
Citizen Journalists may also post their stories by mail on http://www.ibnlive.com
Editor-n-Chief, CNN-IBN, Rajdeep Sardesai said on the association with IDEA, “Citizen Journalism is an idea whose time has come. It’s CNN-IBN’s way of engaging the viewer, of making him an active participant in the process of news-gathering, of making television news truly interactive. The big idea is to build a citizenary that is engaged with public life. On behalf of CNN-IBN, I would like to thank IDEA for supporting this idea.”
CEO, Idea Cellular Ltd, Vikram Mehmi echoes this sentiment “
Indian Television networks have been trying various ways of increasing user interactivity. SMS integration with popular shows and SMS contests are pretty hot. A recent Lehman Brother’s report estimates the Indian Mobile Data Market to grow to $10 billion by 2010. More on that here.