India Inc.,The Millennials Are Coming!! Are You Ready?

A new global study
by MTV, Nickelodeon and Microsoft surveyed 18,000 kids and youth from
16 countries including India to understand how they use technology. The
study found that :

Globally, the average young person connected to digital
technology has 94 phone numbers in his or her mobile phone, 78 people
on a messenger buddy list and 86 people in his or her social networking
community. Yet despite their technological immersion, digi-kids are not
geeks — 59% of 8-14 year-old kids still prefer their TV to their PCs
and only 20% of 14-24 year-old young people globally admitted to being
“interested” in technology. They are, however, expert multi-taskers and
able to filter different channels of information.

While IT companies and captive units of global companies in India
across multiple industries are adopting social software, Indian
companies with global aspirations need to prepare for a dramatically
different workforce – one which grew up with the internet and to which
collaboration is a way of life. The article quotes Fahey Rush,
Executive Vice President of Research for MTV Networks :

For kids and young people, ‘tech’ isn’t a separate entity now, it’s organic to their lives.

One of the challenges for many American and European enterprises is
an aging workforce and the need to preserve/transfer tacit knowledge to
a younger workforce. Where as in India, the opportunity/challenge is an
increasingly young workforce. It will become important for companies to
provide a collaborative ecosystem that will allow its employees to
connect, collaborate and stay in touch. The question is, are Indian
enterprises culturally and technically ready for this?

Technology is probably the easier of the two to fix. Corporate
culture has some interesting dimensions in the context of social
software. While corporate culture is going to affect adoption of social
software, social software is also going to affect corporate culture in
multiple ways. How technology is shaping culture in the consumer
internet space is so obvious. If one were to agree that “employees are
also consumers”, it is safe to believe that a future workforce that has
access to tools that help them get things done [subverting or by complementing] hierarchy, would have a positive impact on corporate culture. Like it or not, change agents are on their way – Will enterprises help or hinder?


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