Stories As Swarming Points

Organizational storytelling has been an effective way of driving change and managing knowledge. The key question is how do we scale storytelling in large, distributed organizations?

Here are some ideas I have been thinking about :

  1. Knowledge managers in enterprises need to be doing what Robert Scoble and others do at . Meet interesting people, get them to share interesting stories, ask interesting questions and share it with the rest of the business unit, department etc.,   
  2. Collect a range of stories that can be used to inspire and help people learn. Don't label stories as best pratices or worst practices. They are just practices as they happen in the organization. Clay Shirky speaks about this here. For this to work in organizations, there needs to be a culture that tolerates failure to a certain extent.
  3. Explore a low cost way to gather and host stories – Google Video for business and Veodea are good options. You can find a review here
  4. Set the stage for communities to emerge aroud a story or clusters of related stories. Stories hold great potential of becoming swarming points  [ Link to an interesting paper by  Dave Snowden and C.F.Kurtz ]

                                                                                                                                                                                                                                                                                                                                                   Do you know of any organization that does this or a variation of this?