E2.0 Impact On People Practices

I have been trying to make sense out of some stuff I have been reading and explore how some of these ideas could redefine people practices in organizations. Innovation and collaboration are two areas where the impact of E2.0 has been significant and a lot has been written about these. There are three other interesting ideas that are important to HR/OD/OB professionals which can be augmented using E2.0:

Identifying Natural Leaders & Experts

There was this fantastic post in WSJ about Natural leaders sometime back. Quoting from the post : [ emphasis mine ]

Natural leaders today have the means to challenge ossified and change-resistant power structures. Thanks to the reach of the Web, a lowly but brilliantly effective leader can mobilize followers across a global organization and beyond—by writing an influential blog, by using that notoriety to get a platform at industry events, by hosting a Web-based discussion on a hot topic, by building an online coalition of similarly-minded individuals, by disseminating a provocative position paper to hundreds or thousands of fellow employees, and by using email to ensure that supporters show up at key meetings. The same technology that allowed Barack Obama to challenge the old guard in the Democratic party can help natural leaders in your organization outflank the bunglers and the obstructionists.

This in my view is a potential game changer for many organizations – Cisco’s council/board management model together with it’s adoption of social software is a great example of enabling this. There needs to be an openness though from senior management to “let” this happen. Continuous apathy from decision makers can still stifle potential leaders. The biggest take away is that “identifying and allowing natural leaders to emerge” has to be part of any E2.0 strategy. And this goes beyond just throwing in technology – you need to align your people practices to the possibilities  that these technologies bring to the table.

Talent Relationship Management

I bookmarked this post on Talent Relationship management from Gartner sometime last year. Quoting from the post: [ Emphasis mine ]

What do I mean by talent relationship lifecycle?  It is the relationship an organization has with a person over time.  I might be a student at a university and I schedule an interview on campus (become a candidate). I might then apply for a specific job, get hired, work for the company, decide to work part-time, leave the company (become an alumni), work as a contractor for the company,  maybe get re-hired by the company, and retire.  This is just an example.  The reality may be even more complicated for an individual as they might have as many 20 jobs before he/she retires.  The dynamics of the relationship between the organization and individual changes as the relationship changes.  When I am a passive candidate for a job, a company may use social networking as a way to find me (referral), interest me in the job (help me connect with like-minded and interested people in the organization), and ultimately, sell me on the job.  This is one way to do candidate relationship management.  It also might use me as a referral source.  When I am hired, an organization might want to foster a collaborative work environment leveraging social networking as a way to make connections between workers (internally and externally – customers, partners, vendors, etc.).  Relationships also play a role in movement within the company (think promotions, transfers, development, mentoring, etc.).  This is classic talent management territory.  When I leave the company, hopefully on good terms, the company may still want to continue the relationship with me as an alumni because I might come back as a part-time and/or contingent worker or I might end up working for a customer, partner, vendor, or even competitor.  The nature of the relationship changes over time.  Even after the employment relationship ends, the relationship still has considerable potential value.”

Gautam Ghosh of 2020Social calls this – Social Employee Relationship Management – which I think is an interesting name.

Let me go slightly tangential. I believe a more subtler thing that happens when you manage talent the right way is employee engagement. Social software gives HR/OD/OB professionals the leverage to impact major people practices that directly impact employee engagement – mentoring is one such area. One of the biggest challenges in scaling mentoring in large organizations has been time – time mentors can spend with mentees. This has largely been a limitation of the need to meet face to face always. With E2.0 it now becomes possible for a mentee to shadow the mentor virtually – A simple example is the mentee following the mentor on Yammer with the mentor posting stuff on what he is thinking about/reading/major things he needs answers for etc., I think E2.0 gives HR pros the opportunity to think about mentoring as a far more organic process rather than a formal program of some sort.

Fostering Trust

There are two forms of trust that are important in knowledge sharing scenarios – benevolence based trust and competence based trust – See paper here . When the seeker believes that the source will not harm him/her intentionally, that is benevolence based trust [ for instance trusting that someone will not hold back knowledge when I ask for it ] and when the seeker believes that the source has the necessary knowledge and skills to answer to help him/her, that is competance based trust. For effective knowledge sharing to happen, both forms of trust are necessary. And trust is also influenced by demography, age, shared context etc. E2.0 gives us the opportunity to make competence based trust explicit by showing a reputation score/badge against each name.  Benevolence based trust implicity surfaces by virtue of a person participating in a social system and leaving digital trails – comments, ratings, answers, questions etc., Huge opportunity for HR/OD/OB pros to scale and make trust a more tangible element within organizations.

What do you think? What are the other people practices that are likely to benefit from E2.0 and social software?

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4 thoughts on “E2.0 Impact On People Practices

  1. agree, Dinesh. leaders are still based on hierarchy, and i think thats going to be there. what we could be seeing is people emerging as leaders in their networks, which could be based on for example, the technology they are working on, or the part of the organization they are working on. one of the things could be to recognize these (though probably recognition from community would probably be more important) but the idea could be to build formal recognition for this form of leadership, maybe to leverage these leaders as thought-leaders who can build value around their topics.

  2. Agree Atul. I think the broader challenge is for formal business units to leverage communities and vice versa ..I think the council/board model in Cisco gets some aspects of this right

  3. Trust seems a key point in the impact of 2.0 on our lives! Normally, we’re not tempted to trust strangers. But trust has a transitive nature. On social media, we connect with a great many people that we don’t know… but trust travels the (social) network! I wrote something about this earlier – check out http://bit.ly/4odra

    @cdn

    • Thx – Designing the right reputation models should hopefully allow us to replicate what you are speaking about within enterprises

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