Enough has been written about how Enteprise 2.0 can possibly help with expertise location. A few days back, Mike Gotta highlighted some of the potential flaws in this argument by pointing out problems that we need to solve – with or without technology. Towards the end of the post he says:
However, I typically find “expertise” over-sold when framed in techno-centric manners or when it is based on altruistic participation and contributions that may not exist in many workplace environments.
As I was reading this, I was wondering if building altruistic work cultures was something HR/OB strategists need to be thinking about. Maybe, but then it is important to remember the tension between self-interest and altruism and how both of these are deeply influenced by the culture of the organization. Self-interest may not be bad after all within organizations as long as we have the mechanisms to relate those actions into a peer recognition model.
Warning: The example that follows refers to “mailing lists” – E2.0 purists please avoid.
Lets assume we have mailing list that a community uses within the organization. Someone posts a question and 10 people from around the world reply within a few hours and the person who asked the question thanks the people who answered the question. Let’s dissect this a bit – Why did the 10 people take time out to help this person who asked the question – Is it altruism? Is it self-interest? Is it a mix of both? What is the impact of the person who asked the question thanking the people who answered the question? This happens in the organization I work for almost every single time – almost every question gets answered on mailing lists – and at least in this case, I believe people contribute not because they are altruistic but because they want to let the community know that they have a point of view and use this as a way of positioning themselves in the community as an expert – and this peer recognition matters in this culture – the fact that peers look up to you for suggestions matters – This may not be the case in every culture. However, the point I was getting to was that people acting out of self-interest in a community is ok as long as there are mechanisms to ensure that this act is socially situated [ happens in a mailing list or a workspace of some sort ] , is visible and fits into a larger peer recognition model.